What's wrong with Li Jiaqi? Li Jiaqi made three mistakes in the non-stick rollover accident: I didn’t test the product in advance, and I didn’t have a basic understanding of the brand’s background and technology; a careful Zhihu netizen went to Tianyan to check and found that the technology used by this company is actually a very common non-stick technology. The bottom of the pot is coated with chemical material; Non-stick pans are not Li Jiaqi's professional category, but also a category he does not understand; The brand side obviously did not do market research for spokespersons. Whoever is hot is looking for who, and find a layman to test an unfamiliar display product - a sample pot. When Li Jiaqi promoted the non-stick pan, he followed the style of his personal demonstration in the lipstick industry. buy it buy it buy it! - and then we see the eggs clinging to the nonstick pan. Some netizens ridiculed that working overtime is so hard, frying two poached eggs + ham sausage to nourish the body in advance will not cause the live broadcast to overturn. After the car overturned, the brand responded that there was no problem with the product, mainly because the live broadcast assistant couldn't cook. The mood of the manufacturer can also be understood. After all, Li Jiaqi’s price is not low, and the manufacturer has expectations for Li Jiaqi’s ability to bring goods, but who would have thought that this whole is a gorgeous negative marketing, sales are unpredictable, and word of mouth is also not good. Got screwed up. Judging from Li Jiaqi's live broadcast of the rollover accident, in fact, he has no boundary awareness of his own personal setting. In the face of short-term profit demands, Li Jiaqi did not maintain restraint on the category, but gave up the basic principles of his sales - trust value and professional value.