Video enables your audience to see you, your employees, your products and your services. All of these have a powerful effect of building trust with the audience. They can quickly help your audience understand exactly what the page is about. They communicate to your audience what you have to offer and why they should care and why they should give you their contact information.
Best of all, the videos will help them understand what happens after filling out forms, downloading ebooks, signing up for free courses, and more. I'm some of you are thinking, "Well, that's all good, but plain text can give you the same benefits." Really, really, really. But video is fast, efficient and dynamic. But seriously, try it yourself. Get started landing page videos In the article The Selling 7: 5 bestlanding page video examples , Zach Basner,
Director of Inbound Training and Video Strategy at IMPACT, lays out a three-step formula for creating a great landing page video. Explain why viewers need a solution (what your landing page provides) Explain what the solution is (how your content will help the audience.) Explain what happens next if they use the solution (i.e. after they download your ebook, fill out your form, ask for an appointment) What makes this landing page video frame so powerful?