Also, despite the word “shortener” being in the name, URL shorteners are no longer necessarily about keeping links extremely short on character length. The most famous reason for shrinking links was, of course, Twitter, who now treats all links as 23 characters regardless of actual length, and who even more recently upped the characters of each tweet to 280 characters. So what then is a URL shortener all about? Modern URL shorteners are focused on a few things: Link tracking and analytics Embedding UTM parameters using a URL Builder Link retargeting Link branding And other factors that are still very important for all URL shorteners including reliability, speed, and uptime.
This is one of the main reasons I recommend not using your own domain and hosting for your URL shortener. You need your links to be up 100% of the time and redirected as fast as possible. Use the technology that companies like Rebrandly are offering Cork House Clearance Services for free, rather than relying on your own. Side note: Most people don’t know this, but most URL shorteners are actually focused on serving heavy traffic sites, and not everyday internet users. How we rated the best URL shorteners We rated each URL shortener based on what we thought would be the most important consideration factors for users: Features – understanding what they offer you, especially what they offer for free.
Price – what you might have to pay, what paid offerings do they have, and how do they compare with other URL shorteners. User base – How many customers do they have and how stable are they as a company. Ease of use – UI, flow and good design. Quality of education – How are they doing when it comes to teaching their audience about their tools? Link branding – How easy do they make it customize to your domain and make branded short links? And are they “drinking their own Kool-aid” when it comes to sharing on social media? How to choose the right URL shortener for you personally, you need to make a decision based on how many links and how much traffic you plan to generate using the URL shortener,