The key lies in the offer, and the quality of list that you select. Before we, I want to tell you about another mailing list that is mailing list even more responsive than a direct response list. This list that I am talking about is probably something that you've overlooked and haven't paid much attention to. The list that I'm talking about is your own customer list.
Your customers are the group of people who like you, know you, and are willing to do business with you again - so you shouldn't neglect these people. Take the time mailing list out to develop direct mail campaigns to market to your customers. 80% of your entire business profits will come from sales on the backend, so this is an area that you can't forget about.
While you're contacting them, ask them if they can give you a referral. Tell them in return, they'll receive a free gift. This is a great way to contact your mailing list customers, and also to potentially get a new customer also. So don't ignore your customer list. All of these tips will help you to gain the upper hand when doing direct mail. Be sure to utilize these direct mail tips today to have success in your business immediately.